Considered by experts as a means of competitive advantage, innovation can add value to initiatives from various sectors. And when it comes to a traditional setting, replete with processes and regulations, such as medical, hospital, there is room for innovation?
There is a consensus among the participants of the first table of MedTech, the Hopital Innovation Show conference that started Monday (09/28) that innovation applied to medical-hospital settings is not only important but also necessary. However, for this to become reality, some challenges remain to be overcome, such as outdated technology, costs involved in deploying new technologies, confidentiality in data traffic and the doctor-patient relationship outside the hospital.
Thiago Julio, medical coordinator of technology and innovation of Radiology of the Syrian-Lebanese Hospital, all health care professionals is curious in nature and this is an important indicator for innovation. However, it takes an environment that fosters innovative initiatives. “The problem of lack of innovation often goes by the leadership and management processes. It is necessary to have a structure that allows opportunities for innovation, for all health care professionals is naturally curious. ”
Even with the challenges that innovation requires the health professionals, new technologies are already part of everyday life of the people, leaving these professionals deal with them the best way. Lydia Masako Ferreira, professor at the UNIFESP, increased access to information allows the patient to get better informed in the office. “The doctor – patient relationship has changed to a much more participatory relationship due to new technologies. I think much fairer the patient to actively participate in their treatment. “Said Lydia.
Regarding the use of social media, health professionals still seek the ways to properly use them, so that the doctor-patient relationship is benefited, rather than harmed. “No use prohibit the use of WhatsApp. We must regulate. And who’s to say it is the patient and not necessarily the regulators. “Said Diogenes Silva, CEO Anestech.
Renato Tomita, clinical director of Life Well-Coming, can adopt some strategies for better use of WhatsApp. “I set my WhatsApp so that people do not know the last time I’ve been online. I always try to respond to people during business hours and identify the most urgent cases to respond more quickly. ”
In the end, though discussions on innovation are still rather guided by technology, at one point all agree: What really should matter is people. “It’s hard to be innovative in the midst of a system that still revolves around profit. But there are those who think differently, considering innovation as a tool to save lives, “said cide Halperin, a cardiologist and investor-angel